What do you check first: Email or Facebook ?

Must Read

Google Just Got Super Smart: Launches The Knowledge Graph

If there is one product on the Internet that has had absolutely no competition whatsoever, it is Google Search....

What Everyone Ought To Know About Social Bookmarking

As a marketer, you might be wearing different hats in your startup. Strategizing content, Executing SEO activities, drawing a social media...

E-Commerce Industry In India Worth $13.5 Billion In 2014: Will Cross $16 Billion In 2015

According to the latest report by IAMAI and IMRB International, the eCommerce industry in India reached a value of INR 81,525...

Where you start your digital day says a lot about you, according to a new study from ExactTarget, an e-mail and social media marketing company.

If you check e-mail first, the company said, you tend to be more task-oriented and only interact with brands online when you need something, such as researching a deal, getting information about promotions or finding new product information.

However, if start your day with a visit to Facebook, you might welcome “extracurricular” content from brands, such as interaction and entertainment that isn’t directly related to a purchase or business transaction.

Advertisements

The study was based on U.S. people tendency and daily habits. That’s not all the study explored:

  • More than 50% of U.S. online consumers check their e-mail before visiting other websites when they start the day.
  • Facebook is the first destination for 11% of U.S. online consumers.
  • Of daily Facebook users, 69% “Like” at least one company or brand.
  • 68% of daily Twitter users follow at least one brand on the service.
  • 43% of all American Internet users are either fans or followers of at least one brand on Twitter or Facebook

Scenario may not be the same like U.S. but its pretty much heading towards the same. More and more people are using the Facebook in India. Aged between 18 – 28 are the ones who be active for longest hours on Facebook. Internet Cafes’ are reviving again because of social networking bug. Recently many celebrities are also being a part of another social networking site named Twitter.

Have a look on U.S. market trend in a graphical view to understand better :

In India trend may be different as people are more focused about their job and always believed to be one of the most decent & serious about their job and earnings. So, which kind of Internet user are you: The kind who prefers email and just-the-facts interactions with companies, or the social media-happy brand fan? Or do you find yourself somewhere in between? Let’s understand the mindset of Indian people by participating in following poll :

[poll id=”4″]

Advertisements

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Facebook’s Content Censorship Policies Are Broken, And It Must Be Fixed ASAP!

Facebook's very own independent content oversight board has testified about the social media behemoth's content moderation shortcomings! Michael McConnel, the...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded and unparalleled...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter, with a...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one of the...

More Articles Like This