Microsoft India has launched a new service that allows users of its Hotmail service to get email alerts on SMS. According to the company, the service also allows users to receive, read and reply to emails on SMS. The service also enables efficient viewing of emails by specifying the email address or domain from which one would like to receive alerts on SMS.

According to Microsoft India, the Hotmail Alert on SMS service is free and it works on mobile phones without GPRS connection. To enable the new service, one needs to log on to Mobile.Live.com, feed his mobile number and then enter the verification code received on mobile. Microsoft claims that the service makes checking one’s emails as easy as checking the SMSs.

Out of the 506 million mobile users in India, only 18 million have GPRS on their mobile phones. With email access available only to a meagre 4 per cent of the total mobile user base the ‘Hotmail alert on SMS’ breaks all technological barriers and helps one stay connected anytime, anywhere, Microsoft India has said.

“We have gone on to integrate two of the most widely used and needed technologies and tools that help people stay connected – email and SMS! We saw a large addressable audience who would require a service such as this to make email available to them while on the go. We wanted to ensure that it’s simple, easily accessible and absolutely free! So, now consumers are connected anytime anywhere and can actually carry their Hotmail in their pocket,” Prashant Thakur, head, mobile and search, Microsoft India, has said.