Yahoo has signed English footballer David Beckham as Global Football Ambassador for its coverage of the 2010 World Cup and the 2010/11 football season. According to the company, Beckham will participate in the Yahoo marketing campaign throughout the summer of sport.
David Beckham will also be featured in the second phase of Yahoo’s global integrated marketing campaign throughout the duration of the World Cup in select markets. The campaign focuses on showcasing specific products, services, and experiences that users can find on Yahoo.
Yahoo has also launched a special David Beckham channel within Yahoo Sport’s coverage of the World Cup, where Beckham will share his thoughts and his experience on playing and scoring in three consecutive tournaments.
According to Yahoo, its more than 600 million global users will be able to directly connect with David Beckham and ask questions through various Yahoo channels, including Yahoo Answers, Yahoo Mail and Yahoo Messenger.
“Yahoo has a true relationship with fans and is an online leader in sports content across the globe,” David Beckham has said. “Yahoo will allow me to interact one on one with as many football fans as possible talking about the game I love.”
Elisa Steele, chief marketing officer, Yahoo, has said, “David’s experience in three consecutive World Cup championships combined with his club experience in both Europe and the US gives him a unique perspective on football and the World Cup and we are happy to broadcast his message to our nearly 600 million users.”