NyooTV.com enters into Bollywood & Indian TV

Must Read

Apple iPhone 12: Not For India And You Must Not Fall Prey To Apple’s Marketing Machine

The cat is out from the bag, finally! Apple iPhone 12 has launched in the most sophisticated...

Free Netflix in India: A Result of Slow Growth In Q3 2020?

Netflix is testing a new strategy that could lead to free Netflix in India. The online streaming...

Micromax is Back, Sets Eyes On Xiaomi’s Crown

A fallen pioneer, banished from its own motherland by collective foreign forces, has finally roused itself up!

US-based AKG Technologies has launched NyooTV.com, an online video service that offers Indian TV shows, Bollywood movies, music videos and event clips aggregated from various entertainment content providers to the Indian audiences in US and India.

According to AKG Technologies, NyooTV.com currently has 100,000 video titles mostly in Bollywood, music and entertainment segments aggregated from content providers like Shemaroo Entertainment, Moser Baer Entertainment, Imagine TV, Eros International, Amar Chitra Katha, 1TakeMedia, Mirchi Movies and Times Music.

“The initial idea was to create a high quality video entertainment portal like Hulu.com which would cater to the Indian tastes and sensibilities. We also felt that there was an opportunity in the premium video content segment which is legal, of superior quality and provides an enhanced user experience,” Gaurav Mendiratta, founder and director, NyooTV.com, has told AlooTechie.

Advertisements

Launched in December 2010, NyooTV.com currently claims to get around 80,000 page views and 20,000 unique visitors a month. According to the company, Bollywood events, trailers and promos are most popular categories of videos watched on the website with about 60 per cent of users viewing them, while full movies and TV Shows generate close to 33 per cent of the traffic.

“Over 65 per cent of our visitors are from India. NyooTV receives its fair share of traffic from US as close to 22 per cent of users are NRIs who like to watch their favourite Indian TV shows and movies. Besides, we also have a fair amount of users coming from Canada, UK and Pakistan,” Gaurav Mendiratta has said.

According to Gaurav Mendiratta, NyooTV.com earns its revenues through in-video advertising. The website has revenue sharing tie-ups with content providers. Going forward, NyooTV plans to also offer its users niche and exclusive content such as documentaries, short-films, plays and music videos from leading film makers and artists along with talented amateur content creators.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Free Netflix in India: A Result of Slow Growth In Q3 2020?

Netflix is testing a new strategy that could lead to free Netflix in India. The online streaming...

Tesla First Cancels Return Policy And Now Cuts Warranty Period

Just last week Elon Musk surprised everyone by cutting the price of Tesla Model S twice in a week. If that's not...

Personalization Is The Secret Sauce Behind A Successful E-Commerce Business

E-commerce personalization offers an exclusive experience to consumers by showing them product recommendations, content catered to their interests, and offers based on...

Reliance Jio Set To Blitz The 5G Smartphone Market With Jaw-Dropping Price

Cometh the revolution, cometh Reliance. This time the price of 5G smartphones under the radar of Reliance. The trailblazer’s...

Micromax is Back, Sets Eyes On Xiaomi’s Crown

A fallen pioneer, banished from its own motherland by collective foreign forces, has finally roused itself up! Micromax has...

The Future of The Workplace And Retraining in 2020 And Beyond

The pandemic has upturned businesses, lives, and even the outlook of our future. It has caused millions to lose their jobs, and...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This