Google buys display ad auctioneer Invite Media

Must Read

Wondering How Few Facebook Users Continue To Post Content That Violates Guidelines? The Dirty Secret!

Is Facebook not treating everyone equally? Is Facebook biased towards high-profile users? Well, the reports say so! Facebook Inc. (NASDAQ:...

Happy Birthday Jack Ma: An Unbeaten Optimist Crazy Jack of Alibaba Group

An optimist finds an opportunity in every failure. Flip-flops are an integral part of life. But, few men stand...

Apple Event 2021: iPhone 13 Series, Apple Watch Series 7, and More!

On September 15, 2021, Apple Inc. (NASDAQ: AAPL) held a live event labeled "Apple Event 2021" on the company's...

Google has confirmed the acquisition of Invite Media, a display advertising company that helps connect buyers and sellers of display advertising.

Search advertising pays the bills at Google, but it has targeted display advertising as a growth opportunity for several years, starting with its acquisition of DoubleClick. Google announced the Invite Media buy on its DoubleClick blog Thursday, after MediaMemo reported news of the pending acquisition Wednesday for around $70 million.

Invite Media allows ad buyers to bid in “real-time” on available ad inventory through ad exchanges, like the one Google has set up through its DoubleClick subsidiary. Google was careful to note that Invite’s technology can and will be used to buy ad inventory through other exchanges in addition to the DoubleClick Ad Exchange launched last fall.

Advertisements

“We’re excited by the huge potential of real-time bidding and display advertising,” said Neal Mohan, vice president of product management at Google, in the blog post. The Invite buy is just the latest in a long string of Google acquisitions in 2010, which shows no signs of slowing down.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Jaw-Dropping Features of Google Pixel 6 Pro: Will Help To Regain Lost Ground?

Google is all set to launch its sixth-generation Pixel flagships - Google Pixel 6 and Pixel 6 Pro. The...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded and unparalleled...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter, with a...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one of the...

More Articles Like This