Nielsen

The spending behaviour of Indians after the lockdown is removed is an interesting topic to study. While essential products and services will be high in demand, there are few products that people are desperately looking to buy amid Lockdown,...

In the era of mobile and internet, brands are always ready to go to any extent in a bid to acquire customers. While every brand employs different strategies, the one that is the most common and probably the most...

The growing adoption of smartphone and mobile internet has given a much-needed boost to mobile wallet industry in India. Players like PayTM, MobiKwik, Freecharge are all set to take the charge of the next revolution in mobile space.  In a...

The new avatar of shopping is evident with eCommerce squeezing in stealthily. Though, the online retail shopping is yet to have a sizable chunk of the total retail market the digital medium definitely has an impact on the offline...

In the ear of Internet and communication, each industry is trying to make its way online. The latest trend comes from the grocery industry where the players are looking forward to entering into the untapped digital market. According to a...

With the internet user base reaching the third billion mark by the end by of 2014, more and more marketers are now clasping this lucrative platform to endorse their products, which in turn has proved to be the driving...

In respect to gaming world in current market where gaming companies prolong to generate new addictive games, applications and new generation consoles, gaming has a wide range of experiences and options for gamers to hold on to. A new...

Smartphone usage is seeing an urban explosion in India with a whopping 51 million users in 2013. From 27 million users in 2012, the urban Smartphone market grew almost 89% in the country in the last one year according...

As the year is approaching to an end, the lists of Top and Best of 2013 are flooding the internet. Following the trend, leading research firm Nielsen is out with the list of Top Smartphone Apps Of 2013. No...

A majority of upcoming brands across the globe invest heavily in advertisements, operations, marketing and other business segments expecting flourishing results on long-term basis. But, few countable ones spend time and money in analyzing or studying the consumer behavior, economic...