brands

The COVID-19 crisis, which shows no sign of stopping any time soon, has left no life untouched in terms of impact. It has upended peoples’ lives, society, companies and industries in a way never seen before. As the global...

You might be well aware of the increasing influence of Fake news on people, but have you thought about the impact of Fake Reviews on brands and consumers? If you’ve been a consistent online shopper on various e-commerce stores, you...

Let's suppose one has worked really hard on making social media posts for a specific reason. But how will that ensure the right amount of people engagement? Learning the know hows to post on social media is obviously more than...

Understanding millennials can be a daunting task for brands and businesses given their unfathomable behaviour. Many brands find hard to reckon their buying preferences and eventually establish loyalty. Millennials don't go around and become loyal to brands at random,...

Twitter Inc. (NYSE:TWTR) is one of the most powerful social media sites that connects and engage people globally by showing the magic of 140 character limit. Small and medium businesses prefer it to enhance their business networks and follow...

All of us are aware of the droning customer care service provided routinely by almost all enterprises. There is a huge gap between what customers want and the service they actually get. IMMEDIATE is what the customers want, no...

Advertising section of Facebook Inc. (NASDAQ:FB) is continuously pacing with remarkable changes almost every single day. The social media titan is trying hard to remain at top position by continuous innovations or adopting features from other social networking sites. Facebook recently announced...

The explosive growth of Social Media has convinced brands to have their active presence across all major networks including Facebook. As the number of new brands joining online communities with each passing day, industry is witnessing the introduction of...

Apple leapfrogged all corporate giants to become the best global brand of 2013 and IT companies such as Google, IBM and Microsoft dominated the list of top 10 companies. Unfortunately, the scenario is upside down in India where Infosys...

Brand loyalty signifies consumers’ commitment towards company’s products and Apple Inc. (NASDAQ:AAPL) has apparently learned it in a best way. For last 10 years, Apple has been up scaling its position in the list of Best Global brands; From...