Social Media

As 2014 is approaching closer, marketers are busy conducting overall analysis of 2013 performances of their marketing efforts. Most of the marketers are conducting detailed analysis and piling up necessary data points, DOs and DON'Ts and important observations are...

Top brands across the globe are embracing the social media marketing revolution and extracting maximal benefits out of it. Social media teams are continuously redefining their strategies and approach towards their loyal fan base by adopting latest trends and coordinating...

As the internet users across the globe are browsing for information in rich media forms like images or videos, even social media websites are evolving according to the user's choice. Recently, the world's largest micro-blogging company Twitter Inc. (NYSE:TWTR) introduced visual...

Facebook Inc. (NASDAQ:FB) is rolling out numerous features to make the platform more advertiser friendly and provide better ROI to brands. Advertisers in developed markets are getting more accustomed to various tactics and ideas to enhance their returns on the...

The micro-blogging site Twitter Inc. (NYSE:TWTR) recorded a blistering start at silicon-valley's hottest IPO in recent memory with over 73% of increment in its share value on the opening day. The share prices rose at an exploding pace on day one. They...

Eruptive nature of Twitter Inc. (NYSE:TWTR) is both a boon and a curse to online brands. Customers enjoy interacting with brands on Twitter as it is more lively and realistic. Brands are benefited from using Twitter to promotion/launch, but same...

LinkedIn Corp. (NYSE:LNKD) is, undoubtedly, leader in online professional networking with more than 259 Million users, using the platform for serious business purposes. Majority of users are using the platform for activities inlined with job hunt. Understanding Linkedin's users...

Social media titan Facebook Inc. (NASDAQ:FB) has backed out from its earlier announced introduction of Auto-Play Video for its Ads. Due to increasing demand for video content by information seekers, Facebook had earlier planned to provide better advertising platform to...

Facebook Inc. (NASDAQ:FB) had recently announced monetization of its widely using photo sharing app Instagram. This announcement probably ignited minds of majority of social marketers as nearly 3/4th of brands across the globe have established their presence on Instagram...

One might feel that heavy investment on Facebook Inc. (NASDAQ:FB) marketing will drive wide fan following for their Ads. But the Social media giants have their own rules; it is important for marketers to follow their guidelines before submitting...