Puja Ganguly

Users of Facebook Inc. (Fb) are way more selective now about connecting with brands as they are with their friends. Consumers use branding community to share their opinions about a certain brand, and by responding to certain comments by...

We are living in an unparalleled time for technological progress. In 10 years, it will be almost impossible to describe to any child in India what life was like before the Internet. Internet users in India have reached to...

Social media is very much about keeping up with what's happening right now -- but not everybody consumes live media simultaneously. What happens when you watch a time-shifted sporting event four hours late, but still want to see what your peers had to say in...

Social media marketing refers to the process of gaining website traffic or attention through social media sites.  It has become a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and...

Web users now access the internet across a variety of devices, and as their web surfing changes—and their comfort with the internet matures—digital behavior is beginning to show distinct patterns. Research finds tablets are seeing some of the highest...

If content is king, then content marketing is the royal way of connecting marketers and consumers. Undoubtedly, its is a prime way to reach business-to-business (B2B) decision-makers, and a good number of these executives say content does sway them...