While many brick and mortar stores were left reeling in the immediate aftermath of the global lockdown measures brought on by the Covid-19 pandemic, the subsequent acceleration of digital transformation may yet lead to a fruitful future for stores...

Almost 13 years back we saw the 'dot com' burst that resulted in job loss for thousands of e-commerce professionals. As it been said that nothing lasts forever, neither good time nor bad. Again, the emergence of Internet and...

India's digital advertising sector is experiencing remarkable growth, with Alphabet's Google and Meta maintaining their dominant positions over the years. However, as consumers' shopping preferences have changed in the last few years, particularly during the covid-19 pandemic, Amazon has...

The e-commerce sector in India is experiencing unprecedented growth, driven by the widespread use of smartphones and high-speed internet. An increasing number of individuals are embracing digital platforms such as Amazon, Flipkart, Myntra, Nykaa, and others for their online...

Brands are spending billions of dollars every quarter on advertising. According to the latest Sensor Tower report, the total US digital ad spending reached over $23 billion in Q3 2022, with over 5% quarter-over-quarter growth. Interestingly, social channels accounted...

Online payment frauds are increasing like never before due to the exploded adoption of smartphones and the Internet across the world. As a result, people are more likely to use alternative payment methods, such as digital wallets and Buy-Now-Pay-Later...

The increasing shop-on-the-go trend is pushing retail mcommerce sales in US to reach grow at a record rate. Many believe that pandemic has played an important role in the rapid growth, experts believe that the trend is not going...

The retail eCommerce market in India is growing at commendable pace. The exploded smartphone adoption and deep penetration of high-speed mobile internet connectivity have emerged as the catalyst for the retail e-commerce boom in the country. According to the latest...

While on one hand, the COVID-19 pandemic has accelerated the adoption of e-commerce worldwide, on the other, it has led to the rise of e-commerce related fraud. According to a new study from Juniper Research, it has been found out...

With the iOS 14.5 update announcement, Apple has declared war on app developers, measurement companies, and advertisers alike. It is a move that is highly likely to reshape the entire digital advertising industry. Apple's app tracking transparency, aka ATT framework,...