The global OTT streaming industry is currently dominated by Netflix, Amazon Prime Video, and Disney+ platforms. These platforms strive to deliver the highest-quality new movies and series to their viewers. However, a recent development has revealed that Amazon's video...

The streaming landscape of India is going through a rapid transformation. Seems like it is no longer about raking in subscribers by showing value at but wooing them through advertisement monetisation. It has recently been found out that Amazon Prime...

The new normal paves the way for massive demand in the OTT (Over-The-Top) services in the entertainment industry. In the digital platform, Netflix and Amazon Prime are the rivals who give fierce competition to each other in the market. Based...

After Netflix, now Amazon Prime Video has rolled out their mobile-only plan to woo potential Indian smartphone users in the country. On Wednesday, Amazon India announced that their first mobile-only Prime Video Mobile Edition with a starting price of only...

Flipkart and Amazon are set to lock horns once again - but this time in the video streaming business. Walmart, which acquired Flipkart last year, is set to come out with a new video streaming service in an effort...

Flipkart is gearing up to lock horns with Amazon in a strategic move aimed at seizing a larger slice of India's burgeoning e-commerce market. The Walmart-owned company introduced its own rendition of the premium subscription service - the Flipkart...

India's digital advertising sector is experiencing remarkable growth, with Alphabet's Google and Meta maintaining their dominant positions over the years. However, as consumers' shopping preferences have changed in the last few years, particularly during the covid-19 pandemic, Amazon has...

Have you ever tried canceling Amazon Prime membership? Canceling Prime membership is nothing but a frustrating process full of trick questions, exclusive benefits, manipulative design, decisions, and confirmations, regardless of the device or platform being used. AND Amazon is...

According to a study from BrightLocal, 79 percent of shoppers have confidence in online reviews as much as personal recommendations. But the eCommerce giant Amazon is suing Facebook group admins as it feels that online reviews posted by Facebook...

: Amazon acquires MGM for a purchase price of $8.45 billion. This acquisition could have a far-reaching impact on the global OTT market. If you are a fan of classics such as Rocky, James Bond, Vikings, Handmaid’s Tales, Robocop, and more,...