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The above graph represents Netflix quarterly revenue by segment, starting from fiscal Q1 2012 to Q4 2019. The company has three reportable segments – Domestic streaming, International streaming and Domestic DVD. Netflix quarterly revenue reached an all-time high of $5,467.43 million in Q4 2019, globally. A majority of that came from the International streaming segment, followed by domestic streaming and DVD segment.
Note: Netflix has stopped announcing the segment wise information from fiscal Q1 2020. Instead, the company start revealing the streaming revenue from all major regions such as US and Canada, EMEA, Latin America and APAC.
Netflix Segments Revenue by Quarter: History
| Region | US, International |
| Source | Netflix Quarterly Reports, SEC Filings |
| Graph ID | 740 |
| Note | Netflix financial year – January 1st to December 31st |
Netflix domestic streaming revenue increased an impressive 23.1% YoY in Q4 2019, to a record-high $2,457.66 million. It was fiscal Q2 2015 when Netflix’s quarterly revenue from domestic streaming segment crossed the $1000 million mark for the first time in history. The company recorded 22% YoY growth in US streaming revenue, increased from just $838.23 million in Q2 2014 to a whopping $1,025.91 million in Q2 2015.
Netflix International streaming revenue also increased an astonishing 39.7% YoY in Q4 2019, to an all-time high of $2,941.32 million. The fiscal Q1 2017 was the first time when the company generated over $1,000 million in revenue from streaming services outside the United States. Surprisingly, within 2 years, Netflix revenue from International streaming segment doubled, increased from $1,046.2 million in Q1 2017 to $2,105.59 million in Q4 2018.
On the other hand, Netflix Domestic DVD revenue has consistently been declining since last 8 years as the company continuously losing DVD subscribers in the US. In Q1 2012, the quarterly revenue from Domestic DVD segment clocked $319.7 million, representing 36.8% of the company’s total revenue. In just three years, the company witnessed a notable 45.8% YoY decline in its US revenue from DVD, amounting to $173.2 million in Q1 2015. Surprisingly, in fiscal Q1 2018, Netflix quarterly revenue from Domestic DVD segment dropped to $98.75 million.
In Q1 2020, the company announced $64.33 million in revenue from DVD-by-mail service in the United States.
About Netflix Inc.
Netflix Inc. (NASDAQ: NFLX) was founded on August 29, 1997, by Reed Hastings and Marc Randolph as a DVD-rental-by-mail firm. However, the company began its operations on April 14, 1998, by opening the world’s first online DVD rental store. For $19.95 a month, subscribers can rent as many DVDs as they want. The company slowly expanded its business by offering the streaming service in the US while retaining the DVD and Blu-ray rental service. In September 2010, the company began offering its streaming service to Canada, which later expanded to other international markets such as Latin America, the United Kingdom, Ireland, Australia, etc. Netflix is now available almost every corner of the world, except in mainland China (due to local restrictions), Syria, North Korea, and Crimea (due to US sanctions).
Netflix’s IPO (initial public offering) completed on May 29, 2002, selling 5.5 million shares of common stock at the price of $15.00 per share.
On January 22, 2018, Netflix’s market capitalization ballooned to $100 billion, becoming the largest digital media and entertainment company in the world.
Netflix is ranked #38 on the list of the World’s Most Valuable Brands by Forbes, with a brand value of $15.5 billion in 2019.
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