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The above graph represents the total number of Netflix global streaming subscribers by quarter, starting from Q1 2012 to the recently completed quarter. Netflix global streaming memberships in Q4 2019 reached an all-time high of 171.77 million, from just 148.45 million streaming memberships the company had a year-ago period. The total steaming subscribers include the US streaming subscribers and International streaming subscribers. Out of the total streaming memberships, about 167.09 million are paid memberships and 4.68 million are free trials.
Note: From Q1 2020, Netflix has stopped revealing the free and total streaming subscribers worldwide. However, the company has revealed the number of global paid streaming subscribers.
Total Netflix Streaming Subscribers – Additional Info
| Region | Worldwide |
| Source | Netflix SEC Filings, Netflix Quarterly Reports |
| Graph ID | 626 |
| Note | Netflix financial year starts from January 1st |
It was the first time in Q2 2017 When Netflix’s total streaming subscribers count crossed the 100 million mark, globally.
The number of Netflix’s streaming subscribers increased from 26.48 million in Q1 2012 to 50.05 million in Q2 2014, globally. The members in the US were driving the growth. However, in the last few quarters, the growth in the total number of Netflix Streaming Subscribers has been primarily driven by international subscribers. Since the development and expansion of its streaming service, Netflix has accumulated tens of millions of streaming subscribers worldwide.
Note: The Company has three reportable segments: Domestic streaming, International streaming and Domestic DVD. The Domestic and International streaming segments derive revenues from monthly membership fees for services related to streaming content only in the United States and outside of the United States, respectively.
About Netflix Inc.
Netflix Inc. (NASDAQ: NFLX) was founded on August 29, 1997, by Reed Hastings and Marc Randolph as a DVD-rental-by-mail firm. However, the company began its operations on April 14, 1998, by opening the world’s first online DVD rental store. For $19.95 a month, subscribers can rent as many DVDs as they want. The company slowly expanded its business by offering the streaming service in the US while retaining the DVD and Blu-ray rental service. In September 2010, the company began offering its streaming service to Canada, which later expanded to other international markets such as Latin America, the United Kingdom, Ireland, Australia, etc. Netflix is now available almost every corner of the world, except in mainland China (due to local restrictions), Syria, North Korea, and Crimea (due to US sanctions).
Netflix’s IPO (initial public offering) completed on May 29, 2002, selling 5.5 million shares of common stock at the price of $15.00 per share.
On January 22, 2018, Netflix’s market capitalization ballooned to $100 billion, becoming the largest digital media and entertainment company in the world.
Netflix is ranked #38 on the list of the World’s Most Valuable Brands by Forbes, with a brand value of $15.5 billion in 2019.
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