This year’s holiday shopping season witnessed some of the biggest sales days for top brands worldwide. Customers widely followed couch commerce, as the retail brands had provided all possible ideal deals and offers to drive online sales, which increased by 18% compared to last year (on Black Friday). More than 66 million Americans opted for online shopping via various mobile devices and desktop. As mentioned by BGR, PayPal reported that 16% of all purchases processed via well-known online payment services were registered from mobile devices (Smartphones and tablets). Interestingly, 1 in 10 e-commerce dollars is spent using a Smartphone or a tablet and m-commerce growth is outpacing traditional e-commerce by 200%.
Ron Josey, an analyst at JMP Securities Inc. in New York, said in an interview- “The results thus far from an e-commerce perspective have been very strong — certainly strong relative to brick-and-mortar stores. This is the first holiday season where mobile is absolutely having its mark on overall retail sales, whether that’s from a smartphone or a tablet. It’s not going away.”
Major online stores like E-Bay Inc. (NASDAQ:EBAY) and Amazon Inc. (NASDAQ:AMZN) recorded some of the year’s largest shopping days, successfully attracting shopaholics to sit back at home and shop rather than visiting brick and mortar stores. Amazon has recently covered the entire e-commerce news section of all major publication firms due to record may day button response time of 9 seconds, booming sales figures, Amazon Drone, latest version of Amazon Kindles, Washington post acquisition and a lot more.
Amazon is undoubtedly attracting a majority of online shoppers worldwide using a variety of attractive offers and deals. It announced sales of a whopping 36.8 million items on Cyber Monday which meant 426 items per second, a majority of which were Kindle e-readers and Kindle Fire tablets. Amazon Prime is one of the major reasons behind robust sales figure and revenue flow for the e-commerce giant, as Amazon Prime members shop on an average $1340 per year compared to non-prime shoppers’ spent of $650/year.
“Amazon Prime membership continues to grow, and we now have tens of millions of members worldwide. They benefit from all-you-can-eat free two-day shipping on millions of eligible items and our members have a voracious appetite. We are extremely grateful to our customers around the world and wish everyone the very best for the coming year.” said Jeff Bezos, founder and CEO of Amazon.com.
This holiday season which is expected to better the estimated sales mark of $78.7 billion (According to Forrester) is swaying in favor of online stores due to increasing usage of Smartphones and tablets, followed by lucrative deals offered by retailers, specifically to online shoppers or social media brand fans. Retail brands started releasing offers and deals very much prior to the actual holiday shopping days. According to Baynote, Amazon recently saw 42,000,000 mobile monthly unique visitors with conversion rates of 13.5%. Amazon created several milestones this holiday shopping season, details of which are listed in the press release below.