San Francisco based Twitter Inc. (NYSE:TWTR) which was born as a messaging service and later evolved into a world-class micro-blogging platform, has seen an incredible growth and now provides companies and brands, a platform for addressing the masses with a mere 140 char tweet, gather wider brand recognition and publicity through its exciting features. Marketers of various firms are increasingly adopting the Twitter platform due to its viral nature and wider outreach due to features like re-tweets, mentions and hashtags. Brand accounts must be monitored wisely and continuously to notify all the pertaining activities, talks and discussions about the brand amongst its followers.
Although, social media usage can also harm a brand’s image if not used prudently, but it is an unavoidable part as a majority of customers prefer engaging with brands on social media, they often share and discuss about brands with their friends, followers, family and relatives on social media platforms. Hence brand presence is important on all major social media platforms.