Usually, consumers trust social recommendations from their friends and known folks. Digital technology and social media has revolutionized the way people make their buying decisions by referring various sources. Facebook Inc. (NASDAQ:FB) and Twitter Inc. (NYSE:TWTR) are amongst the top social media networks which people rely on for reviews about a product before buying them.
Consumer recommendations will continue to be a decisive factor for brand marketers, care should be taken to make the communication means easier for customers who are likely to share positive reviews. People are largely influenced by recommendations from their close peers on social networking sites and other platforms. Brands must focus on generating more quality reviews for customers who are likely to have a strong affinity towards the brand.
Social Media Link conducted a survey of more than 10,000 social media-connected consumers of Smiley360 community to learn more about the world of consumer recommendations. Few interesting facts and figures are compiled in the form of an Infographic below.