B2B companies are now turning more aware of Social Media and planning to use it properly in future by generating brand awareness, demand generation, better understanding of market perception, to score leads through social activities/demographics and broaden the reach. B2B marketers are enhancing their social media marketing strategy to drive more customers towards their brand and Facebook is leading their efforts as 80% companies are leverage over it followed by Twitter and LinkedIn with 78% and 51% respectively.
Interestingly, 64% of companies use social media for brand promotion and as an effectively engaging marketing strategy but still companies don’t understand properly how to leverage on social media and make a plan for their company on social networking sites. On the other hand, PR/Communications very actively participate on social media and manage it, 26% of social media is managed by PR department. Shockingly, 43% of the companies don’t have any proper strategy or plan on social media and 18% don’t have proper tools to make best use of social media for marketing.
Crucial Reasons For Brands To Be Active On Social Media:
- Is to generate awareness 83%
- To encourage social sharing 56%
- To gain trust and followers 55%
- Get visitors to share company’s messages to broaden the reach 56%
- Better understanding of market perception 22%
The below Infographic shows how B2B companies leverage on social media?
This is an interesting article. We actually find that our B2B customer using http://www.oktopost.com are using LinkedIn for successful content distribution and lead generation. I guess it’s about the maturity of a marketing team that will determine how they use social media and for which disciplines.