Email is the most admired tactic that is often dismissed as being too rudimentary for today’s focus on real-time information. Yet, email continues to continue, and even thrive, under such scrutiny, continually proving its worth through better delivery practices, more advanced design, and strategic integration with other channels.
In a study, more than 75% of marketers considered Email and social media as most effectual customer engagement tools and they are primarily used to drive engagement.
Even though social media is gaining momentum, email marketing continues to be effective marketing channel, as 99% of the respondents said email marketing was effective in 2012. Also, 38% of the marketers would increase their investments on Email platform this year.
Emails had been greatly affected from past few years as marketers are more focused on mobile marketing.
A recent study from Marketing Sherpa conducted in December 2012 which included marketers worldwide found some interesting stats.
Surprisingly, there would be 216.6 million U.S. email users by this year, representing 89% of total online users. About 66% of people in the U.S. will be email users in 2013. Its also said that the Email usage is the top most common digital activities and they is used in such a level by U.S. online users is that it has reached to a saturation level among online users.
Majority of online users say that email is the basic functions necessary to efficiently use the web daily, unlike other digital activities such as social networking, video viewing or gaming.
Well we all know that mobile devices are so much advanced these days an every 3rd email is accessed through mobile devices but then the marketers are interested to integrate email marketing and social media but not mobile.
Click on the link for the complete information on Internet users from 2012-2017.