A new study reveals that Social Media users in India are most committed towards Brands’ Pages on social networking sites, like Facebook. Nearly 81% of social media users in India, which were surveyed, said that they regularly check Brands’ Pages for various promotional offers, contents, giveaway, coupons and for many other purposes. However, around 19% users responded stating that don’t check Brands’ Pages on social networking sites so frequently.
The study – conducted by Ipsos OTX and Ipsos Global jointly – covered total 12,000 respondents having access to internet from 24 countries including India, USA, Australia, China, Canada, Indonesia, Great Britain etc. At global level around 45% users accepted the fact that they check Brands’ page son social networking sites regularly.
While classifying 81% positive responses it is discovered that nearly 40% of social media users in India confidently agree with the fact of checking Brands’ pages regularly against 41% who somewhat stand by the very fact. Interestingly, this also depicts the fact that by holding the highest level of confidence, compare to other countries, indian users are much more active and responsive towards brands’ pages on various social networking websites. Indonesia is the only country in the list stands close to India as 78% Indonesian users claimed to check Brands’ page regularly.
According to the report, social media users in India under 35 years age are the most active on Brands’ pages compare to people aged 36 to 49 years. Around 85% of people, under 35 years of age, claimed they regularly check brands’ pages – classified into 40% and 45% categories of “Strongly Agree” and “Somewhat Agree” respectively.
Female internet users in India are apparently more liberal towards Brands’ pages as 82% claimed they check Brands’ pages regularly against 79% Male respondents.
While classifying the respondents based upon House Hold income, its ‘Low Income Group’ which is the most active on Brands’ Pages with 83% active respondents. Surprisingly, it’s ‘Low Education Group’ which is most active on Brands’ page with 100% active respondents.
However, 81% of of ‘Chief Income Earner’ are the active on Brands’ page while 82% and business owners 83% of Sr. executives also fall under the same category.
The report clearly portrays the fact that brands over social media should design their marketing campaigns based upon target audience to ensure the highest level of engagement and the highest ROI. Every brand has got its own niche and it’s important to have targeted approach before they burn their marketing budget over social media.