It is very clear that Facebook wants to pull as many mobile users as possible to further more increase its user base. There is another study to prove this strategy. The analysis is based on 2 million ad clicks and conversation. The conducted during November and December 2012, from clients across a various verticals, including games, retail, financial services, travel, and software.
“The most significant reason is the changing landscape of install bases for mobile devices,” said Herrold. ”Today, the android OS dominates market share and shipments of smartphones whereas iPad/iOS still retains the lead for install base of tablet devices.”
However, Facebook started showing up ads on mobile at the beginning of March 2012 but it has proved its ability to profit in this space. surely investors may invest more on this in near future. As its user base shifts away from accessing the service from desktop to mobile, its behind the shadow of doubts that Facebook mobile user base could escalate over desktop.
However, from another analysis it shows there are 192 million monthly active users on Facebook for Android, and just 147 million on iPhone. Its more probable that Android can lead in Facebook mobile ad spending too over shadowing iPhone.
The scenario of shifting Facebook user base to mobile from Desktop is not a bad idea until the advertisements on mobile do not flood out the stories about friends’.