Both Android and iOS have outstandingly surpassed 11 billion apps downloads. And users are more excited yet to download more number of apps. However, a recent report stated that the apps crash is somewhat more on iOS platform than counterpart Android platform. In contrary, the malware attack on Android platform is more than iOS platform. But, do you know, Android device users are paying more for mobile apps than iOS devices users ? Yesterday, a research analysis firm Canalys reportedly revealed that Android users are dramatically paying more for top paid apps than iOS users.
Canalysis surveyed in the US and found out that top 100 paid Android apps’ cost is 2.5 folds more than same number of top paid iOS apps. The aggregated sum of top 100 paid for Android apps was $374.37—an average of $3.74 each app. While, the same for iOS apps was $147.00 –an average of $1.47 each app. The top 10 or 20 paid Android apps are available on an average of $3.47 or $4.09 respectively, while, the cost of same numbers of top paid- for iOS is $0.99 or $1.04 respectively. The picture also resembled in all five surveyed countries such as Germany, India, Singapore, the UK and the US.
Canalys Managing Director, Mobile and APAC—Rachel Lashford—said, “That developers can apparently charge more for their apps on Android and make it into the top paid list is clearly a positive. But the reality is that with fewer people willing to purchase apps on Android than on iOS today, there is more of a necessity to do so. Developers and publishers need to balance the iOS volume opportunity with a potentially greater value per download opportunity on Android, where more apps command higher price points. More aggressive price competition around Android apps would help to encourage more consumers to make their first app purchases, drive greater download volumes, and ultimately be good for the vibrancy of the app ecosystem.”
According to the report, Apple’s App Store and Android Market have different retail environment. The research firm stated that Apple is mature but limited with the control retail environment, whereas, Android is quite open but less secured and user-friendly. The survey showed that the price competitiveness in Apple’s stores is very crucial–most of the apps are available at just $0.99 in the Apple’s App Store. Canalys investigated, 82 of the top 100 paid apps in Apple’s US store to learn these were priced at just $0.99, while there are only 22 Android apps at this range in the Android Market.
Android apps are more expansive as well as less user friendly. Android Market could take a lesson from Apple App store. The demand of Android Smartphone is continuously augmenting—one out of two Smartphone being purchased in the world is powered by Android OS. Despite of this,only 1 billion Android apps are being downloaded every month which is point of worry for Android.
Globally the market share of Android sale is higher than Apple’s iOS and, that too, when Android is quite recent in market. In fact, Android users consumes more data traffic than iOS (iPhone and iPad) users as they rely more on apps than iOS. Despite of all such facts, Apple is 25 folds bigger than Android in number of app downloads.
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