The massive growth of mobile industry has triggered the mobile advertising adoption rate in a significant manner. As a result, global mobile advertising revenue is expected to reach $3.3 billion in 2011, more than double the $1.6 billion generated in 2010. In next four years industry is expected to witness six folds surge in mobile ad revenue only to reach $20.6 billion by the end of 2015.
According to latest report from Gartner “Forecast: Mobile Advertising, Worldwide, 2008-2015”, Asia Pacific/Japan region will contribute the maximum in overall mobile ad revenue of 2011. Advertisers from APAC/Japan are more optimistic towards mobile marketing due to explosive growth in network infrastructure and smartphone market penetration. This region is expected to record $1.62 billion revenue alone this year which is higher than the overall revenue that mobile advertisement industry recorded in 2010 and half of the overall revenue expected in 2011.
North America is expected to be the second best contributor with $701 million this year which is almost double the revenue region recorded last year. Western Europe and rest of the world are forecast to secure $569 million and $410 million by mobile ads by the end of this year.
However, not all types of mobile advertising will face the similar growth. Search and maps will deliver the highest revenue, while video/audio will remain the fastest growing ads type through 2015, says Gartner.
“In 2011, we are finally seeing some important drivers fall into place, so that we can expect the market to more than double year-over-year in the coming two years,” said Mr. Andrew Frank, Research Vice President at Gartner . “This doesn’t mean, by any stretch, that the experience delivered by mobile advertising will reach its optimum point in that time frame. We expect that targeting and contextualization, especially in social sites and applications, will carry on improving throughout the forecast period and beyond.”
As per another report by mobilemix, Android and iOS have played a vital role in mobile ad industry growth. Around 53% of mobile ad impressions have been originated from Android based handsets in May 2011, leaving Apple iOS behind with 27% market share. Interestingly, iOS has replied to Android by thrashing it in overall mobile ad revenue market with 45% market share where Android lagged behind with 43%.
In a long run, North America and Western Europe are expected to witness the major growth where mobile ad budgets will grow by 28% and 25% of global revenue market by 2015. This represents around 80% year-on-year growth in all the regions besides APAC/Japan.
The additional detail analysis and information is available in the Gartner’s report which can be downloaded from here.